BASKING RIDGE, N.J.--(BUSINESS WIRE)--
Barnes
& Noble Education (NYSE:BNED), one of the
largest contract operators of bookstores on college and university
campuses across the country, today announced it has completed the
acquisition of the assets of Promoversity, a custom merchandise supplier
and e-commerce storefront solution serving the collegiate bookstore
business and its customers. The acquisition of Promoversity will enable Barnes
& Noble College, a division of Barnes & Noble Education, to
customize its e-commerce offerings and drive on-campus apparel sales
with numerous constituent shopping groups.
Promoversity will become a wholly owned subsidiary of Barnes & Noble
College, and continue to operate independently under the leadership of
Doug Murphy who, along with the existing management team, will manage
the company's day-to-day operations and support all of its customers.
Barnes & Noble College will broaden its selection of customized
merchandise available in the campus bookstore today. By leveraging
Promoversity's established supply chain, in-house printing capabilities
and ability to fulfill orders quickly and on an individual basis, Barnes
& Noble College will expand its assortment offerings both in store and
on its multiple e-commerce platforms.
"Through our close partnerships with more than 740 campuses nationwide,
we learned that alumni and fans were seeking a more streamlined
athletic-only approach to making athletic and collegiate purchases,"
said Joel Friedman, Vice President and Chief Merchandising Officer,
Barnes & Noble College. "By acquiring Promoversity, we're building upon
our localized campus solutions and creating more enjoyable, convenient
shopping experiences while also streamlining production on the back end.
We know that school spirit runs deep, and this is the newest way Barnes
& Noble College is able to offer a huge variety of high-quality, premium
merchandise to students, alumni and families online."
Customers will be able to seamlessly shop the large variety of
merchandise on bookstore websites and pick up purchases in store or have
them conveniently delivered right to their front door. Also at its
bookstore locations, Barnes & Noble College will promote Promoversity's
web-based platform to allow constituent groups on campus to create and
execute custom, scalable fundraising campaigns via the purchase of
school products.
Based in Crystal Lake, IL, Promoversity has specialized in creating
licensed promotional products for over five years. The company's legal
name is RFQ LLC d/b/a Promoversity and it does all business as
Promoversity.
About Barnes & Noble Education, Inc.
Barnes & Noble Education, Inc. (NYSE:BNED), one of the
largest contract operators of bookstores on college and university
campuses across the United States and a leading provider of digital
education services, enhances the academic and social purpose of
educational institutions. Through its Barnes & Noble
College subsidiary, Barnes & Noble Education serves more than 5 million
college students and their faculty through its 748 stores on campuses
nationwide, delivering essential educational content and tools within a
dynamic retail environment. Through its digital platforms LoudCloud and
Yuzu®, Barnes & Noble Education offers an excellent digital
reading experience and access to a broad catalog of digital academic
relevant titles. Barnes & Noble Education acts as a strategic partner to
drive student success; provide value and support to students and
faculty; and create loyalty and retention, all while supporting the
financial goals of college and university partners.
General information on Barnes & Noble Education, Inc. can be obtained by
visiting the Company's corporate website: www.bned.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160623006262/en/
Barnes & Noble Education, Inc.
Carolyn J. Brown, 908.991.2967
Vice
President, Corporate Communications
cbrown@bned.com
Source: Barnes & Noble Education, Inc.
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